Is there a taproom?
Happy New Year All!
We’ve been getting a lot of questions about when our brewery will be open; will it just be a brewery, or will it also be a taproom? The short answer is that we are opening a brewery, there is no taproom…. yet. Let me explain.
One of the main reasons we chose the position of 4 Paran Place Glen Iris was its proximity to train, tram and the south eastern freeway for the purposes of having happy drinkers visit with easy access to public transport.
We saw that the building had huge potential for a taproom, with a lot of vintage character, a saw tooth roof and old metal trusses . These beautiful features had been ignored by the car workshop that was there before us. So, in July 2016 we submitted a planning application for a brewery and taproom. Even though the application was supported by Council, we had objections. Residents felt uncomfortable with the idea of a taproom and brewery, particularly the taproom.
Having had objections and trying to overcome these objections (I mean who doesn’t want a brewery and taproom near them for the convenience factor?), the decision on the planning permit went to the Councillors. The Councillors are the elected representatives of the people of Stonnington (our local Council).
We had an anxious wait and in November 2016, the Councillors met to decide our fate. Unfortunately, the majority of them were unsupportive (there were a lot that were though, so they aren’t all bad ;)) and they rejected our proposal. This negative result meant we were off to VCAT.
It takes a long time to get to VCAT; Our hearing date was scheduled in May 2017. Unfortunately, we got knocked back again for the brewery and taproom on the basis of parking and the size of the taproom we were proposing.
The VCAT decision and the whole process left us with a huge amount of wasted time and money and a building which lay vacant unable to be used for what we intended it for: a brewery and taproom.
Given we had invested so much money and time into our vision, we reluctantly and unhappily resubmitted our permit for a brewery only in August 2017 so as to get a permit to brew our beer as quickly as possible; at least a starting point.
In January 2018 we finally received some great news and had our permit for a brewery. In March 2018 we began the construction of Deeds Brewery. We are now looking to start brewing at the end of January 2019.
Where does that leave us in terms of a taproom where people can visit us, give us feedback and enjoy a drink with us on premise? Well that is still very much something we are planning after we start brewing. We hope to obtain the support of our local residents and hope that, with the brewery up and running, the locals will see that life near a brewery is not a terrible outcome in terms of amenities but in fact, is a huge positive!
Although the process hasn’t given us the outcome we originally wanted, there is a big positive starting the brewery first and then getting to the taproom second. It’s a complicated business running a brewery with a lot of moving parts. Adding a hospitality venue to that may have ended up with neither part getting the attention it needed and therefore, the quality we expect. So we look forward to perfecting our beer and making the brewery hum and having thirsty excited patrons come down for a beer in the near future when we return to Council again.
If you are a local resident or a craft beer enthusiast that was very much looking forward to visiting, don’t worry you will be enjoying our beers with us soon. There is however a way you can help, particularly if you reside in the Council of Stonnington. We will need your support. If there is support from you, the Councillors (being your representatives) will be more supportive as well. If you feel you would love to see a taproom at our brewery for you to enjoy super fresh craft beer and food with friends, please sign our petition.
In the meantime, we will have our beers available for purchase via our online deeds brewing store , red island online store and retail at our brewery. We will also be creating a membership club offering discounts and a lot more. More to come on that.
Have a great one.